The e-bike market is revolutionising the world of two-wheeled mobility in Europe. Sales are growing, prices are falling and the public is expanding. This development also opens up new perspectives for the logistics sector, which has to adapt to the specific transport needs of e-bikes.¡Vaya!
The growing e-bike market
In recent years, the e-bike market has seen significant expansion. In 2024, e-bikes will account for around 15% of total sales in Europe, up from just 1% in 2017.
The recovery of the bike market (+10% by 2023) and falling average prices (-33%) are making e-bikes increasingly accessible to a wide audience.
Why e-bikes are changing cycling
The success of e-bikes is driven by several factors:
- Sustainable mobility: incentives and cycling infrastructure encourage adoption.
- Technological innovation: lighter and higher performance motors improve the riding experience.
- Target expansion: interest is growing among the over-65s and cycle tourists.
E-bikes are not just a means of transport: they are a new way of experiencing cycling.
The impact on cycle tourism and logistics
Slow' cycle tourism, also driven by e-bikes, is growing rapidly in Europe, with a turnover of more than EUR 5.5 billion.
This trend opens new opportunities for the logistics sector: e-bikes require safe transport and dedicated services due to the presence of batteries and their greater weight compared to conventional bikes.
Looking to the future
The growth of e-bikes offers important opportunities for companies, tour operators and logistics operators.
However, logistics management, inflation and the need for adequate infrastructure remain challenges to support a changing market.
Ship To Cycle, partner of the new mobility
Ship To Cycle is ready to support the new era of two-wheeled mobility by offering tailor-made shipping solutions also for e-bikes.
With us, the future of mobility is just a click away.
